The #AskForIt consent campaign began early in 2022 with proceeds donated from the Brave Noise Beer brewed by Rebellion Brewing. The campaign was created in response to a study from the Canadian Women’s Foundation which found that 55 percent of people in Canada do not fully understand what sexual consent is.
The #AskForIt consent campaign is a light-hearted approach to highlight how we all have a role to play in preventing sexual violence. The campaign aims to create conversations about consent and safe drinking cultures across Saskatchewan, highlighting the importance of asking for consent and bystander intervention. It is a reclamation of the phrase ask for it/asking for it which has often been used to blame individuals who have experienced sexual violence. The #AskForIt campaign reclaims this phrase, putting the onus on individuals initiating sexual activity to ask for and receive informed consent.
With funding from Rebellion Brewing an initial video, poster, and coaster were created and shared.
The original #AskForItvideo created by Honey Cut Studios
Thanks to funding from the Saskatchewan Liquor and Gaming Authority, SASS was able to continue sharing the #AskForIt campaign with individuals across Saskatchewan. Through this funding, SASS was able to print and distribute over 75,000 campaign materials to over 100 Saskatchewan communities. This funding also allowed for the creation of two more #AskForIt videos by Honey Cut Studios which focus on bystander intervention.
The #AskForIt campaign continues to be shared by our #AskForIt champions, which include several Boston pizza locations across the province. Thank you to Boston Pizza for being a champion of consent! In addition to being shared by our #AskForIt champions the #AskForIt campaign has also been featured at events including the Grey Cup and Canadian Western Agribition.
Are you interested in supporting the #AskForIt campaign?
Here are a few ways you can help:
- Donate to the campaign – Donations to the #AskForIt campaign allow for materials to be printed and distributed, as well as funding the maintenance and upkeep of the campaign website and materials.
- Become an #AskForIt champion. The #AskForIt campaign materials make a great addition to any location. Whether you are at the bar, getting your hair cut, or at the doctor’s – cultures of consent are important and the #AskForIt geese are here to help! If you are interested in becoming a consent champion and sharing the #AskForIt campaign you can reach out to firstname.lastname@example.org.
- Share the #AskForIt campaign materials at an upcoming event. The #AskForIt geese are a great invitation to any party! Sharing the #AskForIt campaign materials at events is a great way to encourage safety and cultures of consent while showing you are taking a stand against sexual violence.
- Have a conversation about consent or the #AskForIt campaign. The goal of #AskForIt is to teach as many people about consent as possible! You can be part of creating this positive change just by talking about or sharing the campaign with others or sharing the hashtag #AskForIt on social media.
If you are interested in supporting or sharing the #AskForIt campaign you can reach out to email@example.com.